My Research

Henderson, C. M., Mazodier, M., & Khenfer, J. (2023). The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value. Journal of the Academy of Marketing Science, 1-26. https://doi.org/10.1007/s11747-023-00977-9

Khenfer J.  (2023). A hands-on guide to conducting field experiments using mobile applications. International Journal of Market Research, 65 (4), 380-401. https://doi.org/10.1177/14707853231165635 

Khenfer J.  (2023). Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors. Journal of International Marketing, 31 (3), 41-58. https://doi.org/10.1177/1069031X231154469 

Khenfer J.  (2022). How materialism shapes the effectiveness of financial literacy messages: A cross-cultural perspective. Applied Psychology: An International Review, 71(4), 1513-1534. https://doi.org/10.1111/apps.12370 

Khenfer J. & Cuny C. (2021). How to project action through the sound of brand names?. Décisions Marketing, 101, 169-187. https://doi.org/10.3917/dm.101.0041 

Khenfer J. & Cuny C. (2021). Comment communiquer l’action par la sonorité des noms de marques ?. Décisions Marketing, 101, 41-62. https://doi.org/10.3917/dm.101.0041 

Khenfer J., Shepherd S., & Trendel O. (2020). Customer empowerment in the face of perceived incompetence: Effect on preference for anthropomorphized brands. Journal of Business Research, 118, 1-11. https://doi.org/10.1016/j.jbusres.2020.06.010 

Khenfer, J., & Cuny, C. (2020. Brand preference in the face of control loss and service failure: The role of the sound of brands. Journal of Retailing and Consumer Services, 55, 102-132. https://doi.org/10.1016/j.jretconser.2020.102132 

Landau, M.J., Khenfer, J., Keefer, L.A., Swanson, T.J., & Kay, A.C. (201., When and why does belief in a controlling God strengthen goal commitment?. Journal of Experimental Social Psychology, 75, 71-82. https://doi.org/10.1016/j.jesp.2017.11.012 

Khenfer J., Laurin K., Tafani E., Roux E., & Kay A. C. (2017). Interventionist external agents make specific advice less demotivating. Journal of Experimental Social Psychology, 73, 189-196. https://doi.org/10.1016/j.jesp.2017.07.003 

Khenfer J., Roux E., Tafani E., & Laurin K. (2017). When God’s (not) needed: Spotlight on how belief in divine control influences goal commitment. Journal of Experimental Social Psychology, 70, 117-123. https://doi.org/10.1016/j.jesp.2017.01.005 

PhD Dissertation:

Khenfer J. (2015). Trois essais sur l’influence des agents externes de contrôle sur la poursuite du but du consommateur : de la religion aux marques (ENGLISH: Three essays on the influence of external agents of control on consumer goal pursuit: From religion to brands), Aix-Marseille University.

Dissertation committee: Elyette ROUX (advisor, Aix-Marseille University), Eric TAFANI (advisor, Aix-Marseille University), Caroline CUNY (Grenoble Ecole de Management), Michael HAENLEIN (ESCP Europe), Aaron C. KAY (Duke University), and Bo R. SANITIOSO (Paris Descartes University)

Mention très honorable avec félicitations